There are many young adults looking for careers in or similar to a public relations field but many aren’t sure what you need or get to do. “I would say that it’s rewarding to see kids also engage the school system and my hope is for students to continue to engage not just about school closure but also about education,” Sánchez said. He was getting tweets every day including some humorous questions along with some serious ones but it didn’t matter to him. He would follow some of the kids back and even downloaded the Urban Dictionary application so he could know all the slang that everyone was using. However, in recent years Sánchez and his office has turned to Twitter as a direct means to instantly communicate with media outlets, parents and now increasingly students.Īfter the 2nd weather day, students saw Alex as someone they could interact with because students could see the name and photo of a figure in AISD. His office often uses traditional means of mass media to communicate to the public. In his job as executive director of the Department of Communi- cations and Community Engagement, Sánchez is responsible for managing media relations and improving communication outreach to various communities that the Austin school district serves. However, it turns out that the man behind the Twitter handle is exactly what he says in his often used, I am just the messenger hashtag.īefore bad weather resulted in the Austin school district deciding to cancel three school days and delay school starts three times, Alex Sánchez was a little known figure to most students. Others think he is the district’s weatherman. Some students think he is the one in charge of canceling school days. Alex Sanchez talks with newspaper students about engaging with young people via social media services such as Twitter.
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